Casey’s Access is a new retail media network portal where Casey’s vendors (e.g. Frito-Lay, etc.) can go to bid for ad space on the Casey’s app and website. I had the pleasure of submitting logo ideas with other designers and having mine chosen to be the one. It is now an official registered trademark of Casey's brand. Business partners requested the logo have a futuristic tech vibe. The three connected dots represent Casey’s, their vendors, and Casey’s guests becoming connected through the retail media network. The forward slant, extended A, and the connected dots forming an arrow shape work together to suggest forward motion. See the logo on the website here https://caseysaccess.com/
